Chapter 12: Content Governance
Chapter 12 of 15
Chapter 12: Content Governance
12.1 Content Standards
Content governance ensures consistent quality, brand alignment, and effective content management. Establish clear standards and guidelines for all content.
Content Standards Components:
- Brand Guidelines: Voice, tone, style, messaging
- Quality Standards: Minimum quality requirements
- Formatting Guidelines: Structure and presentation
- SEO Standards: SEO requirements and best practices
- Legal Compliance: Copyright, privacy, accessibility
Content Style Guide:
- Brand voice and tone
- Writing style and grammar
- Terminology and word usage
- Formatting standards
- Visual guidelines
Quality Checklist:
- Content accuracy and fact-checking
- Grammar and spelling
- Brand alignment
- SEO optimization
- Visual quality
- Accessibility compliance
12.2 Content Approval Process
Establish clear approval processes to ensure content quality and compliance.
- Define approval workflow
- Assign approval roles
- Set review timelines
- Document approval criteria
- Track approval status
12.3 Content Governance Framework
Create comprehensive governance framework for content management.
- Define roles and responsibilities
- Establish content ownership
- Create content policies
- Set up review processes
- Monitor compliance
12.4 Governance Best Practices
Follow best practices for effective content governance.
- Document all standards clearly
- Train team on guidelines
- Enforce standards consistently
- Review and update regularly
- Balance standards with creativity
12.2 Quality Control
Implement quality control processes for content.