Chapter 7: Multi-Channel Marketing
Chapter 7 of 15
Chapter 7: Multi-Channel Marketing
7.1 Omnichannel Strategy
Omnichannel marketing provides a seamless customer experience across all touchpoints.
Key Channels:
- Website
- Social media
- Search engines (SEO/PPC)
- Mobile apps
- Retail stores
- Call centers
7.2 Channel Integration
Ensure consistent messaging and experience:
- Unified brand voice
- Consistent messaging
- Cross-channel data sharing
- Coordinated campaigns
7.3 Channel Attribution
Understand how channels work together to drive conversions and optimize channel mix accordingly.