Chapter 13: E-commerce Performance
Chapter 13 of 15
Chapter 13: E-commerce Performance
13.1 Performance Optimization
E-commerce site performance directly impacts conversions and user experience. Optimize all aspects of site performance for maximum effectiveness.
Performance Metrics:
- Page Load Time: Time to fully load page
- Time to First Byte (TTFB): Server response time
- First Contentful Paint (FCP): First content display
- Largest Contentful Paint (LCP): Main content load
- Cumulative Layout Shift (CLS): Visual stability
Optimization Areas:
- Server Performance: Fast hosting, CDN
- Image Optimization: Compress and optimize images
- Code Optimization: Minify CSS, JavaScript
- Caching: Browser and server caching
- Database Optimization: Efficient queries
Performance Tools:
- Google PageSpeed Insights
- GTmetrix
- WebPageTest
- Chrome DevTools
- Lighthouse
13.2 Speed Optimization
Site speed is critical for e-commerce success. Fast-loading sites improve user experience and conversions.
Speed Optimization Techniques:
- Image Optimization: Compress, use WebP format, lazy loading
- Code Minification: Reduce file sizes
- CDN Usage: Content delivery networks
- Caching: Browser and server caching
- Code Splitting: Load only needed code
Mobile Performance:
- Optimize for mobile devices
- Reduce mobile page size
- Optimize mobile images
- Test mobile speed
- Use AMP where appropriate
Performance Monitoring:
- Monitor site speed regularly
- Set up performance alerts
- Track Core Web Vitals
- Measure impact on conversions
- Optimize continuously
13.3 Performance Best Practices
Follow best practices for optimal e-commerce performance.
- Optimize images and media
- Minimize HTTP requests
- Use CDN
- Enable caching
- Monitor performance
13.4 Performance Impact
Understand performance impact on business metrics.
- Faster sites = higher conversions
- Speed affects SEO rankings
- Mobile speed is critical
- Monitor performance metrics
- Optimize for business impact