Chapter 12: Content Distribution
Chapter 12 of 15
Chapter 12: Content Distribution
12.1 Distribution Channels
Distribute content across multiple channels to maximize reach and engagement. Choose channels that align with your audience and goals.
Owned Channels:
- Website/Blog: Your primary content hub
- Email Newsletter: Direct communication with subscribers
- Social Media Profiles: Your brand's social accounts
Social Media Platforms:
- Facebook for community building
- Twitter for quick updates and engagement
- LinkedIn for professional content
- Instagram for visual content
- YouTube for video content
- Pinterest for visual discovery
Third-Party Platforms:
- Medium for long-form articles
- LinkedIn Pulse for professional articles
- Guest posting on relevant blogs
- Industry forums and communities
Distribution Strategy:
- Tailor content for each channel
- Post at optimal times for each platform
- Repurpose content for different channels
- Maintain consistent brand voice
12.2 Promotion Strategies
Promote your content actively to increase visibility and engagement.
Organic Promotion:
- Share on social media multiple times
- Include in email newsletters
- Engage with comments and discussions
- Share in relevant online communities
- Cross-promote on other content
Paid Promotion:
- Social media advertising
- Search engine marketing
- Sponsored content
- Influencer partnerships
Community Engagement:
- Participate in relevant forums
- Answer questions on Quora, Reddit
- Engage in LinkedIn groups
- Join industry communities
12.3 Content Repurposing
Repurpose content for different channels and formats to maximize value.
- Turn blog posts into social media posts
- Create infographics from articles
- Make videos from written content
- Extract quotes for social media
- Create slide decks from articles
12.4 Distribution Best Practices
Follow best practices for effective content distribution.
- Distribute across multiple channels
- Tailor content for each platform
- Post consistently
- Engage with your audience
- Monitor performance and adjust