Chapter 1: Introduction to E-commerce Marketing
Chapter 1 of 15
Chapter 1: Introduction to E-commerce Marketing
1.1 What is E-commerce Marketing?
E-commerce marketing encompasses all strategies and tactics used to attract customers, drive sales, and build brand awareness for online stores.
Key Objectives:
- Drive traffic to online store
- Convert visitors to customers
- Increase average order value
- Build customer loyalty
- Maximize customer lifetime value
1.2 E-commerce Marketing Channels
Multiple channels work together in e-commerce marketing.
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Affiliate Marketing
1.3 E-commerce Marketing Funnel
Understanding the customer journey from awareness to purchase.
- Awareness - Discover your brand
- Consideration - Research products
- Purchase - Make buying decision
- Retention - Return and repeat purchases