Chapter 1: Introduction to Google Ads
Chapter 1 of 15
Chapter 1: Introduction to Google Ads
1.1 What is Google Ads?
Google Ads is Google's online advertising platform that allows businesses to display ads on Google search results and partner websites.
1.2 Google Ads Benefits
- Reach targeted audiences
- Pay only for clicks
- Control budget and spending
- Measure performance
1.3 Ad Formats
- Search ads
- Display ads
- Video ads
- Shopping ads