Chapter 1: Introduction to Marketing Analytics
Chapter 1 of 15
Chapter 1: Introduction to Marketing Analytics
1.1 What is Marketing Analytics?
Marketing analytics measures, manages, and analyzes marketing performance to maximize effectiveness and optimize return on investment.
Key Benefits:
- Measure marketing effectiveness
- Optimize marketing spend
- Understand customer behavior
- Make data-driven decisions
1.2 Analytics Types
- Web analytics
- Social media analytics
- Email analytics
- Advertising analytics