Chapter 12: Advanced Metrics
Chapter 12 of 15
Chapter 12: Advanced Metrics
12.1 Engagement Metrics
Advanced engagement metrics provide deeper insights into subscriber behavior and email performance. Track comprehensive metrics to understand and optimize engagement.
Engagement Metrics:
- Open Rate: Percentage who opened
- Click-Through Rate: Percentage who clicked
- Click-to-Open Rate: Clicks per opens
- Engagement Score: Overall engagement rating
- Time to Open: How quickly emails are opened
- Time to Click: How quickly links are clicked
Behavioral Metrics:
- Device breakdown
- Location data
- Link click patterns
- Scroll depth
- Time spent reading
Advanced Analysis:
- Cohort engagement
- Engagement trends
- Segment comparison
- Campaign comparison
12.2 Revenue Metrics
Measure email's impact on revenue to demonstrate value and optimize for financial results.
Revenue Metrics:
- Email-Generated Revenue: Total revenue from email
- Revenue per Email: Average revenue per sent
- Revenue per Subscriber: Average per subscriber
- ROI: Return on investment
- Attribution: Revenue attribution to email
Conversion Metrics:
- Conversion rate
- Average order value
- Customer lifetime value
- Purchase frequency
12.3 Metrics Best Practices
Follow best practices for effective metrics tracking.
- Track comprehensive metrics
- Set up custom reports
- Monitor trends
- Compare campaigns
- Use insights to optimize
12.4 Metrics Dashboards
Create dashboards for easy metrics monitoring.
- Real-time dashboards
- Custom reports
- Visualizations
- Automated reports
- Stakeholder summaries