Chapter 13: Email Compliance
Chapter 13 of 15
Chapter 13: Email Compliance
13.1 GDPR Compliance
GDPR (General Data Protection Regulation) requires compliance for email marketing in the EU. Ensure GDPR compliance to protect subscriber data and avoid penalties.
GDPR Requirements:
- Consent: Explicit opt-in consent
- Data Rights: Right to access, delete, port data
- Privacy Policy: Clear privacy information
- Data Security: Protect subscriber data
- Breach Notification: Report data breaches
GDPR Compliance Steps:
- Obtain explicit consent
- Provide clear privacy policy
- Enable easy unsubscribe
- Honor data requests
- Secure data storage
Consent Best Practices:
- Clear opt-in language
- No pre-checked boxes
- Separate consent for different uses
- Easy to withdraw consent
- Document consent
13.2 CAN-SPAM Compliance
CAN-SPAM Act regulates commercial email in the US. Follow CAN-SPAM requirements to ensure legal compliance.
CAN-SPAM Requirements:
- Accurate header information
- Honest subject lines
- Clear sender identification
- Physical address inclusion
- Easy unsubscribe option
- Honor unsubscribes promptly
Compliance Best Practices:
- Include physical address
- Provide clear unsubscribe
- Process unsubscribes within 10 days
- Don't charge for unsubscribe
- Monitor compliance
13.3 Other Regulations
Understand other email marketing regulations.
- CCPA (California Consumer Privacy Act)
- CASL (Canada's Anti-Spam Legislation)
- Country-specific regulations
- Industry-specific rules
13.4 Compliance Best Practices
Follow best practices for email compliance.
- Stay updated with regulations
- Obtain proper consent
- Provide clear privacy policies
- Enable easy unsubscribes
- Document compliance efforts