Chapter 2: Data Collection and Integration
Chapter 2 of 15
Chapter 2: Data Collection and Integration
2.1 Data Sources
Marketing data comes from multiple sources.
- Website analytics
- Social media platforms
- Email marketing platforms
- CRM systems
- Advertising platforms
2.2 Data Integration
Integrate data from multiple sources for comprehensive view.
2.3 Data Quality
Ensure data accuracy and completeness.
- Data validation
- Data cleaning
- Data normalization
- Data governance