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Advanced Marketing Analytics

Master advanced analytics techniques including predictive analytics and A/B testing.

advanced Analytics 6 hours

Chapter 8: Lifetime Value Analysis

Chapter 8 of 15

Chapter 8: Lifetime Value Analysis

8.1 Calculating CLV

Customer Lifetime Value predicts total value of a customer relationship.

8.2 CLV Models

  • Historical CLV
  • Predictive CLV
  • Segmented CLV
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