Chapter 13: Advanced Reporting
Chapter 13 of 15
Chapter 13: Advanced Reporting
13.1 Custom Reports
Custom reports provide tailored insights for specific needs. Create comprehensive custom reports to communicate performance effectively.
Report Types:
- Executive Reports: High-level overview
- Campaign Reports: Detailed campaign analysis
- Performance Reports: Metrics and KPIs
- ROI Reports: Financial performance
- Trend Reports: Performance over time
Report Components:
- Executive summary
- Key metrics
- Performance analysis
- Visualizations
- Insights and recommendations
13.2 Dashboard Creation
Build comprehensive dashboards for real-time performance monitoring.
Dashboard Types:
- Real-time dashboards
- Executive dashboards
- Campaign dashboards
- Custom dashboards
- Mobile dashboards
Dashboard Best Practices:
- Focus on key metrics
- Use clear visualizations
- Make it actionable
- Update in real-time
- Design for audience
13.3 Reporting Best Practices
Follow best practices for effective reporting.
- Report regularly
- Focus on insights
- Use clear visualizations
- Provide context
- Make it actionable
13.4 Advanced Reporting Tools
Use advanced tools for sophisticated reporting.
- Data visualization tools
- Business intelligence platforms
- Custom reporting solutions
- API integrations
- Automated reporting