Chapter 8: Advanced Analytics
Chapter 8 of 15
Chapter 8: Advanced Analytics
8.1 Analytics Tools
Advanced analytics tools provide deep insights into PPC performance. Use comprehensive analytics tools to understand campaign effectiveness and identify opportunities.
Analytics Tools:
- Google Analytics: Comprehensive web analytics
- Google Ads Reports: Native PPC reporting
- Data Studio: Custom dashboards
- Third-Party Tools: SEMrush, Ahrefs, etc.
- Business Intelligence: Tableau, Power BI
Advanced Analysis Capabilities:
- Multi-touch attribution
- Cohort analysis
- Funnel analysis
- Predictive analytics
- Custom reporting
8.2 Data Integration
Integrate data from multiple sources for comprehensive insights.
Integration Sources:
- PPC platforms
- Web analytics
- CRM systems
- E-commerce platforms
- Marketing automation
Integration Benefits:
- Unified view of performance
- Better attribution
- Complete customer journey
- Improved insights
- Better decision-making
8.3 Analytics Best Practices
Follow best practices for effective analytics.
- Set up tracking correctly
- Integrate data sources
- Create custom reports
- Monitor regularly
- Use insights to optimize
8.4 Advanced Analytics Techniques
Use advanced techniques for deeper insights.
- Machine learning analysis
- Predictive modeling
- Advanced segmentation
- Attribution modeling
- Customer lifetime value