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E-commerce Advertising

Master e-commerce advertising including Google Shopping, Facebook product ads, and retargeting.

intermediate E-commerce Marketing 5 hours

Chapter 1: Introduction to E-commerce Advertising

Chapter 1 of 15

Chapter 1: Introduction to E-commerce Advertising

1.1 What is E-commerce Advertising?

E-commerce advertising uses paid channels to drive traffic and sales for online stores.

Key Channels:

  • Google Shopping Ads
  • Facebook and Instagram Ads
  • Amazon Advertising
  • Pinterest Ads
  • Retargeting platforms

1.2 E-commerce Advertising Goals

  • Drive qualified traffic
  • Increase sales and revenue
  • Build brand awareness
  • Acquire new customers
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