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E-commerce Advertising

Master e-commerce advertising including Google Shopping, Facebook product ads, and retargeting.

intermediate E-commerce Marketing 5 hours

Chapter 13: E-commerce Analytics

Chapter 13 of 15

Chapter 13: E-commerce Analytics

13.1 Key Metrics

  • ROAS (Return on Ad Spend)
  • Conversion rate
  • Cost per acquisition
  • Average order value
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