Chapter 3: Email Sequences
Chapter 3 of 15
Chapter 3: Email Sequences
3.1 Welcome Sequences
Welcome sequences introduce new subscribers to your brand and set expectations. Create effective welcome series that engage and convert.
Welcome Sequence Goals:
- Introduce your brand and values
- Set email frequency expectations
- Deliver immediate value
- Build trust and rapport
- Guide next steps
Welcome Sequence Structure:
- Email 1: Immediate welcome and thank you
- Email 2: Brand story and value proposition
- Email 3: Helpful content or resource
- Email 4: Product/service introduction
- Email 5: Call-to-action or offer
Welcome Email Best Practices:
- Send immediately after signup
- Personalize with subscriber name
- Provide value in first email
- Set clear expectations
- Include clear next steps
3.2 Onboarding Sequences
Onboarding sequences guide new users through your product or service, helping them achieve success and increasing retention.
Onboarding Goals:
- Help users get started
- Show key features and benefits
- Encourage first actions
- Build product familiarity
- Increase user engagement
Onboarding Sequence Types:
- Product Onboarding: Guide through product features
- Service Onboarding: Explain service process
- Course Onboarding: Help students get started
- Community Onboarding: Welcome to community
Onboarding Best Practices:
- Start with basics
- Progress to advanced features
- Use clear, simple language
- Include visual guides
- Provide support resources
3.3 Sequence Optimization
Optimize email sequences for better performance.
- Test sequence length
- Optimize send timing
- Improve email content
- Refine CTAs
- Measure and iterate
3.4 Sequence Best Practices
Follow best practices for effective email sequences.
- Plan sequence structure
- Provide value in each email
- Maintain consistent messaging
- Test and optimize
- Monitor performance