Chapter 5: Triggered Emails
Chapter 5 of 15
Chapter 5: Triggered Emails
5.1 Behavioral Triggers
Behavioral triggers send emails automatically based on user actions and behaviors. Set up behavioral triggers to engage users at the right moments.
Common Behavioral Triggers:
- Website Visit: Visit specific pages
- Product View: View products
- Cart Abandonment: Add to cart but don't purchase
- Form Abandonment: Start but don't complete form
- Content Engagement: Click links, download resources
- Inactivity: No engagement for set period
Behavioral Trigger Setup:
- Install tracking code
- Define trigger events
- Create email templates
- Set trigger conditions
- Configure timing
- Test triggers
Behavioral Email Benefits:
- Highly relevant and timely
- Responds to user interest
- Increases engagement
- Improves conversions
5.2 Event-Based Triggers
Event-based triggers send emails when specific events occur, such as purchases, signups, or milestones.
Event Trigger Types:
- Purchase Events: Order confirmation, shipping, delivery
- Account Events: Signup, password reset, profile update
- Milestone Events: Birthday, anniversary, achievement
- System Events: Subscription renewal, payment failure
Event Trigger Examples:
- Order confirmation emails
- Shipping notifications
- Birthday offers
- Anniversary rewards
- Subscription renewals
Event Trigger Best Practices:
- Send immediately after event
- Personalize event emails
- Provide relevant information
- Include clear next steps
- Test event triggers
5.3 Trigger Optimization
Optimize triggers for better performance.
- Test trigger timing
- Refine trigger conditions
- Improve email content
- Monitor trigger performance
- Optimize based on data
5.4 Trigger Best Practices
Follow best practices for effective triggered emails.
- Set up relevant triggers
- Send timely emails
- Personalize trigger content
- Test triggers thoroughly
- Monitor and optimize