Chapter 1: Introduction to Marketing Automation
Chapter 1 of 14
Chapter 1: Introduction to Marketing Automation
1.1 What is Marketing Automation?
Marketing automation uses software to automate repetitive marketing tasks, enabling personalized customer experiences at scale.
Benefits:
- Increased efficiency and productivity
- Improved lead nurturing
- Better customer segmentation
- Higher conversion rates
- Reduced manual work
- Scalable marketing operations
1.2 Automation Use Cases
- Email drip campaigns
- Lead scoring and qualification
- Social media posting
- Content distribution
- Event management
- Customer onboarding
1.3 Getting Started
To implement marketing automation:
- Define your goals
- Map customer journeys
- Choose the right platform
- Build workflows
- Test and optimize