Chapter 3: HubSpot Marketing Hub
Chapter 3 of 14
Chapter 3: HubSpot Marketing Hub
3.1 HubSpot Features
HubSpot Marketing Hub provides comprehensive marketing automation capabilities.
Key Features:
- Email Marketing: Drag-and-drop email builder, templates, A/B testing
- Marketing Automation: Workflows, lead nurturing, behavioral triggers
- Landing Pages: Easy-to-build landing pages with forms
- CRM Integration: Seamless connection with HubSpot CRM
- Analytics: Comprehensive reporting and dashboards
- Social Media: Social publishing and monitoring
3.2 Workflow Builder
HubSpot workflows automate marketing processes:
- Set enrollment triggers
- Define actions (send email, update properties, add to lists)
- Set goals and delays
- Test and activate
3.3 Best Practices
- Start with simple workflows
- Test thoroughly before activation
- Monitor performance regularly
- Keep data clean
- Use segmentation effectively