Chapter 11: Campaign Automation
Chapter 11 of 14
Chapter 11: Campaign Automation
11.1 Automated Campaigns
Campaign automation executes marketing campaigns with minimal manual intervention.
Campaign Types:
- Email Campaigns: Automated email sequences
- Multi-Channel Campaigns: Coordinated across channels
- Event Campaigns: Pre, during, and post-event automation
- Product Launch: Coordinated launch campaigns
- Seasonal Campaigns: Holiday and seasonal promotions
11.2 Campaign Planning
- Define objectives
- Identify target audience
- Create content and assets
- Set up automation workflows
- Schedule and activate
- Monitor and optimize
11.3 Campaign Optimization
- A/B test variations
- Analyze performance data
- Adjust targeting
- Optimize messaging
- Improve conversion rates