Chapter 7: Email Automation
Chapter 7 of 14
Chapter 7: Email Automation
7.1 Automated Email Campaigns
Email automation delivers timely, relevant messages to contacts based on their behavior and preferences.
Campaign Types:
- Welcome Series: Introduce new subscribers
- Drip Campaigns: Scheduled educational content
- Behavioral Triggers: Action-based emails
- Re-engagement: Win back inactive subscribers
- Transactional: Order confirmations, receipts
7.2 Email Best Practices
- Personalize subject lines and content
- Segment audiences
- Optimize send times
- Test A/B variations
- Monitor deliverability
- Comply with regulations
7.3 Performance Metrics
- Open rates
- Click-through rates
- Conversion rates
- Unsubscribe rates
- Revenue per email