Chapter 2: PPC Platforms Overview
Chapter 2 of 15
Chapter 2: PPC Platforms Overview
2.1 Google Ads
Google Ads is the largest PPC platform, reaching billions of searches daily. Learn about Google Ads features and capabilities to leverage this powerful platform.
Google Ads Features:
- Search Ads: Text ads in search results
- Display Ads: Visual ads on websites
- Video Ads: YouTube advertising
- Shopping Ads: Product listing ads
- App Ads: Mobile app promotion
Google Ads Advantages:
- Largest search volume
- Extensive reach
- Advanced targeting
- Comprehensive analytics
- Multiple ad formats
Campaign Types:
- Search campaigns
- Display campaigns
- Video campaigns
- Shopping campaigns
- Performance Max campaigns
2.2 Other Platforms
Explore other PPC platforms to diversify your advertising strategy.
Microsoft Advertising (Bing):
- Second largest search engine
- Lower competition
- Often lower CPC
- Good for B2B
- Similar to Google Ads
Facebook Ads:
- Social media advertising
- Advanced targeting
- Visual ad formats
- Strong for B2C
- Retargeting capabilities
LinkedIn Ads:
- Professional network
- B2B focused
- Job title targeting
- Higher CPC but quality leads
Amazon Advertising:
- E-commerce platform
- Product-focused
- High purchase intent
- Sponsored products
2.3 Platform Selection
Choose platforms based on your goals and audience.
- Identify where your audience is
- Consider campaign objectives
- Evaluate platform features
- Compare costs and competition
- Test multiple platforms
2.4 Platform Best Practices
Follow best practices for each platform.
- Learn platform-specific features
- Follow platform guidelines
- Optimize for platform
- Monitor platform performance
- Stay updated with changes