PPC Fundamentals

Chapter 3: Account Setup

3.1 Account Creation

Proper account setup is crucial for PPC success. Set up accounts correctly from the start to ensure optimal performance and management.

Account Setup Steps:

1. Create account with business email
2. Verify email address
3. Set up billing information
4. Choose account currency
5. Set account preferences
6. Link to Google Analytics (if applicable)

Account Settings:

• Account name and organization
• Time zone settings
• Billing information
• Notification preferences
• Access and permissions

Initial Setup Best Practices:

• Use business email
• Set correct time zone
• Configure billing properly
• Set up two-factor authentication
• Organize from the start

3.2 Account Structure

Organize accounts logically for effective management and optimal performance.

Account Hierarchy:

• Account: Top level
• Campaigns: Group of ad groups
• Ad Groups: Group of ads and keywords
• Ads: Individual advertisements
• Keywords: Search terms

Structuring Principles:

• Group related keywords
• Create focused ad groups
• Organize by product/service
• Separate by match type
• Use clear naming conventions

Account Organization:

• Campaigns by product line
• Ad groups by theme
• Keywords by relevance
• Clear naming system
• Logical hierarchy

3.3 Account Management

Manage accounts effectively for ongoing success.

• Regular account reviews
• Monitor account health
• Maintain organization
• Update settings as needed
• Optimize structure

3.4 Account Best Practices

Follow best practices for account setup and management.

• Set up accounts properly
• Organize logically
• Use clear naming
• Maintain organization
• Review regularly