Chapter 8: Ad Groups and Structure
Chapter 8 of 15
Chapter 8: Ad Groups and Structure
8.1 Ad Group Organization
Well-organized ad groups improve ad relevance and performance. Organize ad groups logically with tightly themed keywords and relevant ads.
Ad Group Organization Principles:
- Group related keywords
- Create focused ad groups
- Match ads to keywords
- Use clear naming
- Limit keywords per group
Ad Group Structure:
- 3-5 closely related keywords
- 2-3 relevant ads
- Shared theme or product
- Similar search intent
Organization Methods:
- By product/service
- By theme
- By match type
- By performance
- By campaign goal
8.2 Account Structure
Logical account structure enables effective management and optimization.
Account Hierarchy:
- Account → Campaigns → Ad Groups → Ads/Keywords
- Clear organization
- Logical grouping
- Easy navigation
Structuring Best Practices:
- Use descriptive names
- Maintain consistency
- Group logically
- Keep it simple
- Document structure
8.3 Structure Best Practices
Follow best practices for effective account structure.
- Plan structure before creating
- Use clear naming conventions
- Group related items
- Maintain organization
- Review and refine
8.4 Structure Optimization
Optimize structure for better management.
- Consolidate similar groups
- Split large groups
- Reorganize as needed
- Improve naming
- Simplify structure