Chapter 5: Campaign Creation
Chapter 5 of 15
Chapter 5: Campaign Creation
5.1 Campaign Setup
Campaign creation is the foundation of PPC advertising. Create and configure campaigns properly to achieve your advertising goals.
Campaign Setup Steps:
- Choose campaign type
- Set campaign name
- Define campaign goal
- Set budget
- Configure targeting
- Set bidding strategy
- Create ad groups
Campaign Types:
- Search: Text ads in search results
- Display: Visual ads on websites
- Video: YouTube ads
- Shopping: Product ads
- Performance Max: Automated campaigns
Campaign Goals:
- Sales
- Leads
- Website traffic
- Brand awareness
- App promotion
5.2 Campaign Settings
Configure campaign settings carefully for optimal performance and control.
Budget Settings:
- Daily budget
- Campaign budget
- Budget strategy
- Budget optimization
Targeting Settings:
- Geographic targeting
- Language targeting
- Device targeting
- Audience targeting
- Schedule (day/time)
Bidding Settings:
- Bidding strategy
- Target CPA
- Target ROAS
- Maximize conversions
- Manual CPC
5.3 Campaign Best Practices
Follow best practices for effective campaign creation.
- Set clear campaign goals
- Use descriptive names
- Configure settings properly
- Start with appropriate budget
- Test and optimize
5.4 Campaign Management
Manage campaigns effectively for ongoing success.
- Monitor performance regularly
- Adjust budgets as needed
- Refine targeting
- Optimize settings
- Test improvements