Chapter 11: Data-Driven Decision Making
Chapter 11 of 15
Chapter 11: Data-Driven Decision Making
11.1 Data Analysis
Data-driven marketing uses data and analytics to guide marketing strategy and tactics.
Data Sources:
- Website analytics
- CRM data
- Email marketing metrics
- Social media insights
- Customer surveys
- Sales data
11.2 Analysis Techniques
- Descriptive analytics (what happened)
- Diagnostic analytics (why it happened)
- Predictive analytics (what will happen)
- Prescriptive analytics (what should be done)
11.3 Decision Framework
- Define objectives
- Collect relevant data
- Analyze and interpret
- Make informed decisions
- Monitor and adjust