Chapter 9: Retargeting and Remarketing
Chapter 9 of 15
Chapter 9: Retargeting and Remarketing
9.1 Advanced Retargeting
Retargeting re-engages visitors who didn't convert, increasing conversion rates and ROI.
Retargeting Types:
- Site Retargeting: Target visitors who visited your site
- Search Retargeting: Target based on search behavior
- Email Retargeting: Target email subscribers
- Social Retargeting: Retarget on social platforms
9.2 Retargeting Strategies
- Segment audiences by behavior
- Create dynamic product ads
- Use frequency capping
- Exclude converters
- Test different creative variations
9.3 Retargeting Platforms
- Google Ads
- Facebook/Instagram Ads
- LinkedIn Ads
- AdRoll
- Perfect Audience