Chapter 6: Advanced Analytics
Chapter 6 of 15
Chapter 6: Advanced Analytics
6.1 Marketing Analytics
Advanced marketing analytics provides deep insights into campaign performance and customer behavior.
Key Metrics:
- ROI (Return on Investment): Revenue generated vs. marketing spend
- Customer Lifetime Value (CLV): Total revenue from a customer
- CAC (Customer Acquisition Cost): Cost to acquire a new customer
- Conversion Rate: Percentage of visitors who convert
- Engagement Rate: Level of audience interaction
6.2 Analytics Tools
- Google Analytics 4
- Adobe Analytics
- Mixpanel (product analytics)
- Amplitude
- Tableau (data visualization)
6.3 Reporting and Dashboards
Create comprehensive dashboards that track:
- Campaign performance
- Channel effectiveness
- Customer behavior
- Revenue attribution
- Trends and forecasts