Chapter 12: Advanced Content Marketing
Chapter 12 of 15
Chapter 12: Advanced Content Marketing
12.1 Content Strategy
Advanced content marketing goes beyond blog posts to create comprehensive content experiences.
Content Types:
- Blog posts and articles
- Videos and webinars
- Podcasts
- E-books and whitepapers
- Infographics
- Interactive content
- User-generated content
12.2 Content Distribution
- Owned channels (website, blog)
- Earned channels (social shares, mentions)
- Paid channels (advertising, sponsored content)
- Email marketing
12.3 Content Performance
Measure content effectiveness:
- Traffic and engagement
- Lead generation
- Conversion rates
- Social shares
- SEO rankings