Chapter 10: Schema Markup
Chapter 10 of 15
Chapter 10: Schema Markup
10.1 Schema Implementation
Schema markup helps search engines understand content and enables rich snippets in search results. Implement schema markup systematically to enhance search visibility.
Implementation Methods:
- JSON-LD: Recommended method, easy to implement
- Microdata: Inline HTML attributes
- RDFa: Resource Description Framework
Implementation Process:
- Identify relevant schema types
- Create schema markup
- Validate markup
- Implement on pages
- Test in Google Search Console
Common Schema Types:
- Organization
- LocalBusiness
- Article
- Product
- Review
- FAQ
10.2 Schema Types
Use appropriate schema types that match your content to maximize rich snippet opportunities.
Content Schema Types:
- Article, BlogPosting
- VideoObject, ImageObject
- Recipe, Event
- Course, HowTo
Business Schema Types:
- Organization, LocalBusiness
- Restaurant, Store
- ProfessionalService
E-commerce Schema Types:
- Product, Offer
- Review, AggregateRating
- BreadcrumbList
10.3 Schema Best Practices
Follow best practices for effective schema implementation.
- Use JSON-LD format
- Implement relevant types
- Validate markup
- Keep data accurate
- Monitor rich snippets
10.4 Schema Tools
Use tools to create and validate schema markup.
- Google Rich Results Test
- Schema.org validator
- Schema markup generators
- WordPress plugins
- Custom implementation tools