Chapter 12: Competitor Analysis
Chapter 12 of 15
Chapter 12: Competitor Analysis
12.1 Competitor Research
Competitor analysis identifies opportunities and informs SEO strategy. Research competitors systematically to understand their approach and find advantages.
Research Areas:
- Keyword Analysis: Identify competitor keywords
- Content Analysis: Analyze content strategy
- Link Profile: Study backlink strategies
- Technical SEO: Review technical implementation
- Rankings: Monitor competitor rankings
Research Process:
- Identify competitors
- Analyze their SEO
- Compare performance
- Identify opportunities
- Develop strategy
12.2 Gap Analysis
Gap analysis identifies differences between your SEO and competitors, revealing improvement opportunities.
Gap Analysis Areas:
- Keyword gaps
- Content gaps
- Link gaps
- Technical gaps
- Ranking gaps
Analysis Process:
- Compare keyword coverage
- Identify missing content
- Analyze link differences
- Find technical advantages
- Prioritize opportunities
12.3 Competitor Analysis Best Practices
Follow best practices for effective competitor analysis.
- Identify right competitors
- Analyze comprehensively
- Focus on opportunities
- Monitor regularly
- Act on insights
12.4 Competitor Analysis Tools
Use tools to streamline competitor analysis.
- Ahrefs
- SEMrush
- SpyFu
- SimilarWeb
- Custom analysis tools