Intermediate SEO

Chapter 6: Internal Linking

6.1 Linking Strategy

Internal linking strategies distribute page authority and help users discover related content. Develop comprehensive strategies that improve SEO and user experience.

Linking Strategy Elements:

• Hub Pages: Create pillar content pages
• Topic Clusters: Link related content
• Contextual Links: Natural, relevant links
• Anchor Text: Descriptive anchor text
• Link Distribution: Balance link equity

Strategy Development:

• Identify key pages
• Map content relationships
• Plan link structure
• Create linking guidelines
• Implement systematically

6.2 Link Architecture

Effective link architecture distributes authority and guides users through your site.

Architecture Types:

• Hub and spoke model
• Topic cluster model
• Hierarchical structure
• Flat structure

Architecture Best Practices:

• Link from high-authority pages
• Use descriptive anchor text
• Maintain natural link flow
• Avoid over-optimization
• Focus on user value

6.3 Internal Linking Best Practices

Follow best practices for effective internal linking.

• Link naturally and contextually
• Use descriptive anchor text
• Link to relevant content
• Maintain reasonable link density
• Update links regularly

6.4 Internal Linking Tools

Use tools to manage and optimize internal linking.

• Internal linking plugins
• Link analysis tools
• Visualization tools
• Link auditing tools
• Automated linking tools