Intermediate SEO

Chapter 7: Image SEO

7.1 Image Optimization

Image optimization improves page speed, user experience, and search visibility. Optimize images comprehensively for SEO and performance.

Optimization Elements:

• File Size: Compress images without quality loss
• Format: Use appropriate formats (WebP, JPEG, PNG)
• Dimensions: Resize to required dimensions
• Lazy Loading: Load images on demand
• Responsive Images: Serve appropriate sizes
• Alt Text: Descriptive alternative text

Optimization Process:

• Compress images
• Choose optimal format
• Resize appropriately
• Add descriptive filenames
• Write alt text

7.2 Alt Text

Effective alt text improves accessibility and helps images rank in image search.

Alt Text Best Practices:

• Be descriptive and specific
• Include relevant keywords naturally
• Keep it concise (125 characters)
• Describe image content
• Avoid keyword stuffing

Alt Text Examples:

• Good: "Woman using laptop at modern office desk"
• Bad: "image1.jpg"
• Good: "SEO keyword research tools comparison chart"
• Bad: "SEO SEO SEO tools"

7.3 Image SEO Best Practices

Follow best practices for effective image SEO.

• Optimize file size
• Use descriptive filenames
• Write quality alt text
• Implement lazy loading
• Use responsive images

7.4 Image SEO Tools

Use tools to optimize images effectively.

• Image compression tools
• Format conversion tools
• Responsive image tools
• Alt text generators
• Image SEO plugins