Chapter 5: Site Structure
Chapter 5 of 15
Chapter 5: Site Structure
5.1 URL Structure
SEO-friendly URL structures help search engines understand content hierarchy and improve user experience. Create clear, descriptive URL structures that support SEO goals.
URL Best Practices:
- Descriptive: URLs should describe content
- Keywords: Include relevant keywords
- Short: Keep URLs concise
- Hierarchical: Reflect site structure
- Hyphenated: Use hyphens to separate words
- Lowercase: Use lowercase letters
URL Structure Examples:
- Good: /blog/seo-best-practices-2024
- Bad: /page123?id=456
- Good: /products/web-design-services
- Bad: /p?cat=1&sub=2
5.2 Navigation
SEO-friendly navigation helps search engines crawl and understand site structure while improving user experience.
Navigation Best Practices:
- Clear, logical structure
- Shallow click depth
- Breadcrumb navigation
- Internal linking
- Mobile-friendly navigation
Navigation Elements:
- Main navigation menu
- Footer navigation
- Breadcrumbs
- Related links
- Site map
5.3 Site Structure Best Practices
Follow best practices for effective site structure.
- Create logical hierarchy
- Use descriptive URLs
- Design clear navigation
- Maintain shallow depth
- Support with internal links
5.4 Structure Optimization
Optimize site structure for better SEO performance.
- Audit current structure
- Identify improvements
- Plan restructuring
- Implement changes
- Monitor impact