Chapter 13: UX Analytics
Chapter 13 of 15
Chapter 13: UX Analytics
13.1 Analytics Tools
Measure UX with analytics to understand user behavior.
Key Metrics:
- Page views and sessions
- Bounce rate
- Time on page
- Conversion rate
- User flow and navigation paths
13.2 Heatmaps and Recordings
Use heatmaps and session recordings to understand user behavior.
- Click heatmaps - See where users click
- Scroll heatmaps - See how far users scroll
- Session recordings - Watch user sessions
- Form analytics - See form abandonment
13.3 UX Metrics and KPIs
Define and track UX metrics to measure success.
- Task success rate
- Time on task
- Error rate
- User satisfaction (SUS, NPS)
- Conversion metrics