Chapter 14: UX Strategy
Chapter 14 of 15
Chapter 14: UX Strategy
14.1 Strategic Planning
Develop UX strategies aligned with business goals.
- Define UX vision and goals
- Align with business objectives
- Create UX roadmap
- Establish UX metrics and KPIs
- Build UX team and processes
14.2 UX Maturity
Assess and improve UX maturity in your organization.
Maturity Levels:
- Level 1: Absent - No UX process
- Level 2: Limited - Ad-hoc UX work
- Level 3: Emerging - Some UX processes
- Level 4: Structured - Formal UX processes
- Level 5: Integrated - UX fully integrated
14.3 UX Leadership
Lead UX initiatives effectively.
- Advocate for user needs
- Build UX culture
- Educate stakeholders
- Measure and communicate UX value