Chapter 4: Personas and User Stories
Chapter 4 of 15
Chapter 4: Personas and User Stories
4.1 Creating Personas
Develop user personas to represent target users and guide design decisions.
Persona Components:
- Name and photo
- Demographics (age, location, occupation)
- Goals and motivations
- Pain points and frustrations
- Behaviors and preferences
- Technology proficiency
4.2 Persona Types
Create different types of personas for comprehensive coverage.
- Primary Personas: Main target users
- Secondary Personas: Important but less common users
- Negative Personas: Users to exclude from design
4.3 User Stories
Write user stories to define features from user perspective.
User Story Format:
As a [user type],
I want to [action],
So that [benefit].Example:
As a new customer,
I want to create an account quickly,
So that I can start shopping immediately.4.4 Using Personas and Stories
Effectively use personas and user stories in design process.
- Reference personas during design decisions
- Validate designs against persona needs
- Prioritize features based on user stories
- Share personas with team members