Chapter 11: Social Commerce
Chapter 11 of 15
Chapter 11: Social Commerce
11.1 Social Selling
Sell products directly on social platforms.
Social Commerce Features:
- Instagram Shopping
- Facebook Shops
- Pinterest Buyable Pins
- TikTok Shopping
- LinkedIn Product Pages
11.2 Shoppable Posts
Create shoppable posts to drive sales.
- Tag products in posts
- Use product stickers in Stories
- Create product catalogs
- Enable in-app checkout
- Track sales from social
11.3 Social Commerce Best Practices
Optimize social commerce for conversions.
- Use high-quality product images
- Include clear product descriptions
- Showcase customer reviews
- Offer exclusive social discounts
- Streamline checkout process