Chapter 13: Community Management
Chapter 13 of 15
Chapter 13: Community Management
13.1 Community Building
Build and manage communities around your brand.
Community Building Strategies:
- Create Facebook Groups
- Host regular events or chats
- Encourage user-generated content
- Recognize and reward active members
- Foster discussions and conversations
13.2 Moderation
Moderate communities to maintain positive environment.
- Set clear community guidelines
- Monitor comments and discussions
- Remove spam and inappropriate content
- Address conflicts professionally
- Ban repeat offenders when necessary
13.3 Community Engagement
Engage actively with community members.
- Respond to questions and comments
- Share valuable resources
- Create exclusive content for community
- Host community events
- Build relationships with members