Chapter 4: Content Strategy and Planning
Chapter 4 of 15
Chapter 4: Content Strategy and Planning
4.1 Content Planning
Plan content aligned with business goals and audience needs.
Content Planning Process:
- Define content goals
- Research audience preferences
- Create content calendar
- Plan content mix (educational, entertaining, promotional)
- Schedule content in advance
4.2 Content Pillars
Establish content pillars to guide your strategy.
Common Content Pillars:
- Educational: Teach your audience something valuable
- Entertaining: Provide fun, engaging content
- Inspirational: Motivate and inspire your audience
- Promotional: Showcase products or services
- Behind-the-Scenes: Show company culture and process
4.3 Content Calendar
Create and maintain a content calendar for consistency.
Calendar Components:
- Posting schedule (days and times)
- Content themes for each day
- Holiday and event planning
- Campaign integration
- Content mix balance
4.4 Content Mix Strategy
Balance different content types for optimal engagement.
- 80% valuable, non-promotional content
- 20% promotional content
- Mix of formats (images, videos, text)
- User-generated content
- Behind-the-scenes content