Chapter 14: Crisis Management
Chapter 14 of 15
Chapter 14: Crisis Management
14.1 Handling Crises
Manage social media crises effectively to protect brand reputation.
Crisis Response Steps:
- Monitor mentions and conversations
- Assess the situation quickly
- Respond promptly and transparently
- Take responsibility when appropriate
- Follow up and resolve issues
14.2 Crisis Prevention
Prevent crises through proactive management.
- Monitor brand mentions
- Respond to negative feedback quickly
- Have crisis communication plan ready
- Train team on crisis response
- Learn from past incidents
14.3 Reputation Management
Protect and manage brand reputation on social media.
- Monitor online conversations
- Address negative reviews promptly
- Build positive brand associations
- Engage with customers authentically
- Maintain consistent brand voice