Chapter 6: Posting Strategies and Scheduling
Chapter 6 of 15
Chapter 6: Posting Strategies and Scheduling
6.1 Posting Best Practices
Post at optimal times and frequencies for maximum reach.
Posting Frequency:
- Facebook: 1-2 times per day
- Instagram: 1-3 times per day
- Twitter: 3-5 times per day
- LinkedIn: 1-2 times per day
- TikTok: 1-3 times per day
6.2 Optimal Posting Times
Post when your audience is most active.
General Best Times:
- Early morning (7-9 AM)
- Lunch break (12-1 PM)
- Evening (5-7 PM)
- Test and analyze your specific audience
- Consider time zones for global audiences
6.3 Scheduling Tools
Use scheduling tools to maintain consistent posting.
Popular Tools:
- Hootsuite
- Buffer
- Sprout Social
- Later
- Facebook Creator Studio
6.4 Posting Strategy Optimization
Continuously optimize posting strategy based on data.
- Analyze engagement by time of day
- Test different posting frequencies
- Monitor competitor posting times
- Adjust based on audience insights
- Use platform analytics to guide decisions