Chapter 7: Engagement and Community Building
Chapter 7 of 15
Chapter 7: Engagement and Community Building
7.1 Engagement Strategies
Engage with audiences effectively to build relationships.
Engagement Tactics:
- Respond to comments promptly
- Ask questions in posts
- Run polls and surveys
- Host Q&A sessions
- Share user-generated content
7.2 Community Building
Build and nurture online communities around your brand.
- Create Facebook Groups
- Host Twitter chats
- Build LinkedIn communities
- Encourage discussions
- Recognize active community members
7.3 Responding to Comments
Engage authentically with comments and messages.
- Respond within 24 hours
- Use personalized responses
- Address both positive and negative feedback
- Thank users for engagement
- Handle complaints professionally
7.4 User-Generated Content
Encourage and leverage user-generated content.
- Create branded hashtags
- Run contests and campaigns
- Feature customer content
- Build community through UGC
- Increase authenticity and trust