Chapter 8: Hashtag Strategy
Chapter 8 of 15
Chapter 8: Hashtag Strategy
8.1 Hashtag Best Practices
Use hashtags strategically to increase discoverability.
Hashtag Types:
- Branded: Your unique brand hashtags
- Trending: Popular, relevant hashtags
- Niche: Specific to your industry
- Location-based: Geographic hashtags
8.2 Hashtag Research
Research hashtags to find the best ones for your content.
- Use platform hashtag tools
- Analyze competitor hashtags
- Check hashtag popularity
- Find niche hashtags
- Test different hashtag combinations
8.3 Hashtag Usage by Platform
Adapt hashtag strategy for each platform.
- Instagram: 5-10 hashtags per post
- Twitter: 1-2 hashtags per tweet
- LinkedIn: 3-5 hashtags per post
- Facebook: 1-2 hashtags (less common)
- TikTok: 3-5 trending hashtags
8.4 Hashtag Analytics
Track and analyze hashtag performance.
- Monitor hashtag reach and impressions
- Track engagement from hashtags
- Identify top-performing hashtags
- Adjust strategy based on data
- Create hashtag campaigns